Graphic Designer, Marissa Hoffman has been with the Tapstone team since its inception, way back in 2013. A born and raised LA girl, Marissa has a fine artist’s eye that keeps the whole team aesthetically on point. Here she answers the ‘Quick-Fire-Four’ to introduce herself to you all…
What’s your role on the Tapstone team?
I’m the go to person for the team’s creative visual requirements. I work predominantly with the creative and media teams, designing infographics, web banners, landing pages and advertorials for a wide range of client and internal campaigns.
What’s your favorite part of the job?
I love it when there’s an opportunity to support a client that has yet to specify its brand visuals. When few branding guidelines exist, it’s like starting with a completely blank page – challenging but really exciting. It’s these moments that give me a great opportunity to really get my creative juices going and help create the perfect visuals from the ground, up.
Why Native advertising?
Before joining the Tapstone team, my design experience was largely print oriented, but I knew I wanted to be part of the quicker moving digital world and really take advantage of the creative possibilities the proliferating digital platforms could provide. When I was introduced to the Tapstone founder, Jonathan David and heard about his vision for Native advertising that was results driven, I knew I had found the place where I could dig in to digital creative and really make a difference for the clients we represent. More than three years later, I know it was a great choice for me.
What do you enjoy in your spare time?
The two things I love most in my spare time are spin classes and being outdoors, so when I’m not obsessing about color schemes and image manipulation, you can find me biking, hiking, painting, hanging at the beach with family and friends, and playing with as many puppies as I can get my hands on! I’m also a massive foody and as LA as such a great selection of cuisines and cultures, I’m always checking out the latest restaurant or food truck.