What will the Amazon Fire phone launch mean for advertisers?

June 26, 2014

Part of our job here at Tapstone is to constantly seek out new pockets of distribution that we can leverage to create ROI for our clients. It’s exciting when these pockets emerge and moving quickly on them can pay off for advertisers – new technologies, particularly new platforms, usually begin life with a disparity between the supply of impressions and the demand for them, meaning that advertisers who get in on the act early can receive a glut of impressions before they face competition from others.

We’ll be testing Amazon’s mobile ad network as it launches the Fire in July, and seeing how it compares to others – watch this space for the results. In the meantime, you can read more about the Fire and how Amazon is trying to beef up its apps pool to attract advertisers, in the great article from the guys over at Ad Age ‘Amazon Lures Developers to Fire Phone With Guaranteed Ad Rates’.

Author: Tapstone
Category: Ad Tech