As Founder & CEO of the media buying and optimization company Tapstone, Jonathan is responsible for overall strategy, product, and business development as well as operations. Jonathan is a growth-driven leader, motivated by the daily opportunity to create mutually beneficial success with Tapstone's clients, and inspired by the possibilities of today's competitive, ad tech industry.

A successful, serial entrepreneur since the age of 18, Jonathan has repeatedly established profitable technology-based companies, led his teams on hundreds of digital marketing initiatives, and been directly responsible for tens of millions of dollars in media acquisitions.

The secret to Jonathan's success is his ability to identify and rapidly respond to new market opportunities, in addition to empowering the very best talent in the industry to deliver on the vision.

The rule that Jonathan lives by is that you can only gain respect and honesty by offering it to others.

My Role at Tapstone

I research and select new technologies to best enable Tapstone's business goals, provide strategic direction for technical assessment, definition, prioritization, architecture, best practices, design and deployment of new products and services, as well as forecast needs and future direction for technology plans across all departments.

My favorite part of the job

Working with such a highly motivated and dedicated group of talented individuals.

Previous related roles

Prior to joining the Tapstone team, I worked as Director of UI Engineering for a curated e-commerce shopping site, Uncovet/Science Inc. and as a Senior Software Engineer at Disney and Game Developer for Microsoft.

I live by this rule

If it's worth doing, it's worth doing right.

As a Partner and Chief Operating Officer of Tapstone, Ryan develops & cultivates relationships with key strategic partners, builds & manages new company initiatives, and oversees operational, compliance and legal best practices.

Previously, Ryan operationally co-built an investment advisory firm from a startup with $5 million in assets to a $1.5 billion firm as Chief Operating Officer & Chief Compliance Officer. Following this endeavor, Ryan launched a full-service firm providing investment and strategic advisory services to businesses.

Ryan is a licensed attorney in the State of California. He received his Juris Doctorate from the Pepperdine University School of Law and his B.S. in Business Administration from the University of Southern California's Marshall School of Business.

My Role at Tapstone

I wear two distinct, but very integrated hats at Tapstone. As a creative executive, I oversee a very talented creative staff. As the EVP of Sales & Marketing, I oversee a team of highly experienced marketers that are responsible for driving Native for Performance content that converts. My role includes interfacing and strategizing with clients and internal teams, and producing all components of a successful performance campaign. From onboarding clients to content creation, to optimizing the perfect sales funnel for each client. I make it a point to ensure our ideas are always measured-down to the last penny.

My favorite part of the job

Each client is unique, and so are each of their campaigns. My favorite part of the job is becoming a "consumer" and challenging our teams to dig deep to create solutions for each of our client's needs.

Previous related roles

I have an accomplished track record of creating, launching and overseeing high-profile branded consumer products and content. I am a specialist in New Business Development, Licensing, Branding, Digital Distribution, Direct Response, Product Launch for B2B and B2C customers across multiple platforms. A quick look at my LinkedIn profile will give greater detail and context to my vast experience.

I live by this rule

Today was good. Today was fun. Tomorrow is another one.

My Role at Tapstone

I am responsible for identifying and evaluating online media prospects to meet Tapstone's client needs and strategic planning and executing third-party online media buys for optimal ROI.

My favorite part of the job

The people

Previous related roles

I led strategic partnerships and worked as a Director of Online Media at people finding service, Mylife and online customer acquisition agency, ConsumerTrack.

I live by this rule

Do what makes you HAPPY. Be with who makes you SMILE. Laugh as much as you BREATHE. Love as long as you LIVE.

My Role at Tapstone

I manage our cross-functional team to enable media buying results and campaign success. My responsibilities include prospecting and sourcing new strategic publisher partnerships, as well as tracking and analyzing KPI's to improve overall performance.

My favorite part of the job

Helping advertisers achieve their goals.

Previous related roles

Prior to joining Tapstone I held Media Buyer positions for consumer brands and worked as Senior Business Development Manager with a well-known health services provider.

I live by this rule

You miss 100% of the shots you don't take.