The Intersection of Publishing, Marketing and Technology

The Intersection

of Publishing, Marketing and Technology

Our Approach

Tapstone has created the ideal balance of proprietary technology, insight-driven creative and automated media buying optimization combined with a talented, diverse and experienced team.
Automated Consumer Acquisition Platform (ACAP)
Over 50% of Tapstone's 50+ employees are programmers, product managers and data scientists dedicated to building scalable technology to capitalize on inefficiencies in the digital media marketplace. We work with advertisers and programmatic demand to match a consumer and advertiser at the moment of maximum intent.
Content is King
Tapstone understands the value of high quality, engaging creative. We also understand how to leverage these skills to peak the consumer's curiosity, educate and drive response.
Pioneers of Native Direct Response
At Tapstone, we live and breathe results so we engineered a more powerful approach to Native advertising, 'Native for Direct Response.'

Our Core
Values

Optimism - having an enthusiasm for what can be achieved
Integrity - honesty and following through on our commitments
Curiosity & Creativity - be a leader in the space, not a follower
Culture & Collaboration - multiple minds are better than one and mutual respect is essential
Never accepting "good enough" by having an attention to detail and taking pride in all our work

WHAT WE DOWe Work With Advertisers to Identify and Capitalize on Inefficiencies Across the Digital Media Landscape

Technology Driven Paid Media

Technology Driven Paid Media

  • Native, Social, and Search Media Buying and Optimization
Copywriting for Direct Response

Copywriting for Direct Response

  • Focusing on the immediate moment that is about inspiring the buyer to take action as soon as they are finished reading
Monetization Solutions

Monetization Solutions

  • Including Thank You Page Placements, Contextual Keyword Blocks, and Native Ad Units
Marketing Strategy and Advisory Services

Marketing Strategy and Advisory Services

Conversion Path Layout and Design

Conversion Path Layout and Design

SALES

We are committed to drive high quality
leads and sales for your business

We?ll Know Your Business Like the Backs of Our Hands
If you?re about to start with native advertising or want to improve your skills, our native advertising consultancy services are right for you.
Our Team Develops Actionable Plans to Hit Your Goals
The most important thing we can do for you is draw a path to your success. We?ll sit down, create a plan for achieving your goals, and create a strategy for exactly how to get there.
We Execute; Relentlessly and Repeatedly
A plan is only an idea until it?s backed by execution. We execute our plan relentlessly, doing everything it takes to help you get to your results. Copy, creative, ads, posts ? we?ll get it done for you.

OUR SOLUTIONSWhat is Native
for Direct Response?

'Native' advertising is advertising that takes on the look and feel of surrounding editorial content. It looks great, but has not always meant measurable success.

At Tapstone, we live and breathe results so we engineered a more powerful approach to Native advertising, 'Native for Direct Response.'

Native for Direct Response is an advertorial format that delivers the superior look and feel of Native, with the tangible results of Direct Response Advertising.
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OUR SOLUTIONSYou may have tested Native before, but if you haven't tested it with Tapstone, you haven't seen its true potential

Tapstone's Conversion Path

Top Tier Publisher
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Interest

Consumer expresses a level of interest on a topic by clicking on the initial native ad unit

Advertorial
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Education

Tapstone’s owned and operated “Advertorial Funnel” further qualifies the consumer, giving the prospective customer an easy way to act in the moment when intent is the highest

Landing Page
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Conversion

Conversion Rates on the Landing Page are comparable to branded search or email

Our Executive Team

Jonathan David

Jonathan David

Founder & CEO
Chris Ellerby

Chris Ellerby

CTO
Ryan Rouse

Ryan Rouse

Chief Operating Officer
Andrew Steiner

Andrew Steiner

EVP of Sales and Marketing
Michelle de Leon

Michelle de Leon

VP of Strategic Partnerships
Zachary Allen

Zachary Allen

VP of Media Acquisition

Jonathan David

Founder & CEO

As Founder & CEO of the media buying and optimization company Tapstone, Jonathan is responsible for overall strategy, product, and business development as well as operations. Jonathan is a growth-driven leader, motivated by the daily opportunity to create mutually beneficial success with Tapstone's clients, and inspired by the possibilities of today's competitive, ad tech industry.

A successful, serial entrepreneur since the age of 18, Jonathan has repeatedly established profitable technology-based companies, led his teams on hundreds of digital marketing initiatives, and been directly responsible for tens of millions of dollars in media acquisitions.

The secret to Jonathan's success is his ability to identify and rapidly respond to new market opportunities, in addition to empowering the very best talent in the industry to deliver on the vision.

The rule that Jonathan lives by is that you can only gain respect and honesty by offering it to others.

Chris Ellerby

CTO

My Role at Tapstone

I research and select new technologies to best enable Tapstone's business goals, provide strategic direction for technical assessment, definition, prioritization, architecture, best practices, design and deployment of new products and services, as well as forecast needs and future direction for technology plans across all departments.

My favorite part of the job

Working with such a highly motivated and dedicated group of talented individuals.

Previous related roles

Prior to joining the Tapstone team, I worked as Director of UI Engineering for a curated e-commerce shopping site, Uncovet/Science Inc. and as a Senior Software Engineer at Disney and Game Developer for Microsoft.

I live by this rule

If it's worth doing, it's worth doing right.

Ryan Rouse

Chief Operating Officer

As a Partner and Chief Operating Officer of Tapstone, Ryan develops & cultivates relationships with key strategic partners, builds & manages new company initiatives, and oversees operational, compliance and legal best practices.

Previously, Ryan operationally co-built an investment advisory firm from a startup with $5 million in assets to a $1.5 billion firm as Chief Operating Officer & Chief Compliance Officer. Following this endeavor, Ryan launched a full-service firm providing investment and strategic advisory services to businesses.

Ryan is a licensed attorney in the State of California. He received his Juris Doctorate from the Pepperdine University School of Law and his B.S. in Business Administration from the University of Southern California's Marshall School of Business.

Andrew Steiner

EVP of Sales and Marketing

My Role at Tapstone

I wear two distinct, but very integrated hats at Tapstone. As a creative executive, I oversee a very talented creative staff. As the EVP of Sales & Marketing, I oversee a team of highly experienced marketers that are responsible for driving Native for Performance content that converts. My role includes interfacing and strategizing with clients and internal teams, and producing all components of a successful performance campaign. From onboarding clients to content creation, to optimizing the perfect sales funnel for each client. I make it a point to ensure our ideas are always measured-down to the last penny.

My favorite part of the job

Each client is unique, and so are each of their campaigns. My favorite part of the job is becoming a "consumer" and challenging our teams to dig deep to create solutions for each of our client's needs.

Previous related roles

I have an accomplished track record of creating, launching and overseeing high-profile branded consumer products and content. I am a specialist in New Business Development, Licensing, Branding, Digital Distribution, Direct Response, Product Launch for B2B and B2C customers across multiple platforms. A quick look at my LinkedIn profile will give greater detail and context to my vast experience.

I live by this rule

Today was good. Today was fun. Tomorrow is another one.

Michelle de Leon

VP of Strategic Partnerships

My Role at Tapstone

I am responsible for identifying and evaluating online media prospects to meet Tapstone's client needs and strategic planning and executing third-party online media buys for optimal ROI.

My favorite part of the job

The people

Previous related roles

I led strategic partnerships and worked as a Director of Online Media at people finding service, Mylife and online customer acquisition agency, ConsumerTrack.

I live by this rule

Do what makes you HAPPY. Be with who makes you SMILE. Laugh as much as you BREATHE. Love as long as you LIVE.

Zachary Allen

VP of Media Acquisition

My Role at Tapstone

I manage our cross-functional team to enable media buying results and campaign success. My responsibilities include prospecting and sourcing new strategic publisher partnerships, as well as tracking and analyzing KPI's to improve overall performance.

My favorite part of the job

Helping advertisers achieve their goals.

Previous related roles

Prior to joining Tapstone I held Media Buyer positions for consumer brands and worked as Senior Business Development Manager with a well-known health services provider.

I live by this rule

You miss 100% of the shots you don't take.

Jonathan David

Jonathan David

FOUNDER AND CEO
Chris Ellerby

Chris Ellerby

CTO
Andrew Steiner

Andrew Steiner

EVP OF SALES AND MARKETING
Zachary Allen

Zachary Allen

VP OF MEDIA ACQUISITION
Michelle De Leon

Michelle de Leon

SENIOR DIRECTOR OF STRATEGIC PARTNERSHIPS
Ryan Rouse

Ryan Rouse

EXECUTIVE VICE PRESIDENT
EXPERIENCE WORKING WITH 100s OF ADVERTISERS

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