Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a way to track consumers from mobile browsers through to the apps they use. If Google can make this work itâ€™ll help to solve one of the big challenges facing web advertisers today â€“ how to take a multitude of first and third party data thatâ€™s available for web users and effectively use that data to target users on mobile applications. Previously, advertisers havenâ€™t really been able to use the extensive data – especially demographic data â€“ that Google has from web traffic in the application environment. The ability to do so will improve accuracy, results and transparency â€“ all good news for the ad industry.so we’ll keep our fingers crossed for a successful test.
See the Ad Age article here: