What is Native for Direct Response? |
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'Native' advertising is advertising that takes on the look and feel of surrounding editorial content. It looks great, but has not always meant measurable success. At Tapstone, we live and breathe results so we engineered a more powerful approach to Native advertising, 'Native for Direct Response.' Native for Direct Response is an advertorial format that delivers the superior look and feel of Native, with the tangible results of Direct Response Advertising. |
Why Native for Direct Response? |
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According to Business Insider, by 2021, 74 percent of all US digital display advertising spend is expected to be directed to native advertising. Why?
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Native Media - The fastest emerging digital platform
Billions
You may have tested Native before, but if you haven't tested it with Tapstone, you haven't seen its true potential |
Tapstone’s Conversion Path
Top Tier Publisher

Interest
Consumer expresses a level of interest on a topic by clicking on the initial native ad unit
Advertorial

Education
Tapstone's owned and operated "Advertorial Funnel" further qualifies the consumer, giving the prospective customer an easy way to act in the moment when intent is the highest
Landing Page

Conversion
Conversion Rates on the Landing Page are comparable to branded search or email
OUR EXECUTIVE TEAM

Jonathan David
Founder & CEO
Full Bio

Chris Ellerby
CTO
Full Bio

Andrew Steiner
EVP of Sales and Marketing
Full Bio

J.V. Salumbides
VP of Client Strategy
Full Bio

Zachary Allen
VP of Media Acquisition
Full Bio

Michelle de Leon
Senior Director of Strategic Partnerships
Full Bio
OUR CLIENTS
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