A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for our advertising clients here at Tapstone and to discuss the latest happenings in the ad tech industry. Here’s what Jonathan had to say about the trends he’s seeing in the industry:
“What I am sensing, more and more from agencies and advertisers, is that they are seeing some serious flaws with programmatic. I think those advertisers and agencies are becoming a little more wary of implementing that technology, because it’s not driving the results they are looking for. The other trend we see more and more, is that large national advertisers are pulling their digital media in house, and taking the budgets away from the advertising agencies, because they think those efforts can be more efficiently managed in-house.”
Check out the full article and the other great industry interviews over at www.socaltech.com
