TAPSTONE’S RESEARCH CAUTIONS ADVERTISERS THAT HEADLINES ALONE DO NOT SELL

Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...

TAPSTONE TEAM MEMBER PROFILE

EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take on the ‘Quick-Fire-Four’ to introduce himself… What’s your role on the Tapstone team? I wear two distinct, but very integrated hats at Tapstone. As a...

Quitting Cold Traffic In RTB’s ‘Wild West’

Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic — traffic that has not already been qualified with a direct site visit — I don’t necessarily think that open RTB exchanges have the quality of...

socaltech interview with Tapstone CEO

A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for our advertising clients here at Tapstone and to discuss the latest happenings in the ad tech industry. Here’s what Jonathan had to say about the...

Tapstone CEO to speak at OMMA DISPLAY in LA – Join Us!

Our Founder & CEO, Jonathan David, is looking forward to speaking at the OMMA Display conference on July 24th, here in our hometown of sunny Los Angeles. He’ll be speaking on the topic of mobile real-time bidding. Here’s the session synopsis: Is Mobile Real Time Ready For Prime Time? Like eyeballs and time spent, programmatic...

The Mail: An Interview with Tapstone CEO, Jonathan David

Here’s the full interview between Jonathan David of Tapstone and Murray Newlands of The Mail: Tapstone is a brand new ad-tech company that seamlessly blends together a demand side platform, a data management platform, and a media agency to provide a complete end-to-end solution that combines proprietary data, technology, and personalized expertise to maximize return...

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