Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a way to track consumers from mobile browsers through to the apps they use. If Google can make this work it’ll help to solve one of...

Last week, Tapstone CEO Jonathan David joined with other ad tech industry leaders to discuss the state of the RTB industry, particularly the progress of mobile RTB and it’s readiness (or lack thereof) for real advertiser attention, at MediaPost’s OMMA RTB event. You can watch the full discussion here: http://www.ustream.tv/recorded/50481733

Check out this piece from the Bloomberg team detailing Facebook’s addition of a “buy” button, allowing users to shop directly from the site. At Tapstone we continually research new opportunities to help our advertisers generate the best possible returns, so we’ll be tracking this latest Facebook test program with interest. I expect what we’ll see...