This Week in Ad Tech

This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek, reporter Garrett Stoane points out that this new service goes head to head with Google’s Shopping Ads (the visual ads that appear above search listings...

3 CES Trends the Ad Industry Should Care About

Virtual reality headsets Multiple VR headsets made appearances at CES this year with costs falling to a level that may start bringing the technology to the mainstream. And for brands it’s not just about gaming. Imagine being able to bring event experiences, sponsored by your brand, to your audience’s living room. Or being able to...

Tech Week LA: Nov 17-23 2014

Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov 21st, in a purpose built marquee on Santa Monica Pier. Come and join him and hundreds of top tech speakers for riveting panel discussions, experiential...

Help Us, Help You

Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on using the perfect blend of data, technology and human touch to deliver the best Return on Ad Spend with the least work possible on the...

Five Must-Read Advertising Week Articles

Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in to our schedules here is a five article, whistlestop tour of the conferences big themes. Five minutes of reading and you’ll feel like you were...

Is Mobile Real Time Ready For Prime Time?

Last week, Tapstone CEO Jonathan David joined with other ad tech industry leaders to discuss the state of the RTB industry, particularly the progress of mobile RTB and it’s readiness (or lack thereof) for real advertiser attention, at MediaPost’s OMMA RTB event. You can watch the full discussion here: http://www.ustream.tv/recorded/50481733

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