This Week in Ad Tech

February 20, 2015

This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek, reporter Garrett Stoane points out that this new service goes head to head with Google’s Shopping Ads (the visual ads that appear above search listings and have been doing well for Google since their launch, with about 20 percent of clicks on Google search links for retailers being on Shopping Ads according to the Adobe Digital Index and Ad Week.)

What is it about visual versus text ads that are so appealing to retailers? That they’re appealing to consumers, of course. The Adobe Digital Index predicts that shopping ads will account for 30% of all search spend by the second half of the year.

And not to be left out of the Ad Tech news this week, LinkedIn announced the launch of its very own global display advertising network. According to Josh Graff, senior director, LinkedIn EMEA who spoke with Business Insider, the professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn’s site and apps, but a network of 2,500 of other business-focused websites.

Want to learn more about these newer ad formats and platforms could help you reach your marketing goals? Get in touch with the Tapstone team.