In the world of advertising technology, the application of artificial intelligence (AI) is revolutionizing the way we approach marketing. One of the most potent tools in our arsenal is predictive analytics, a process that uses AI to analyze data and make predictions about future events. This blog post will take a deep dive into how...
Learn What Strategies Are Working Best Right Now As we head into the new year, paying attention to the latest digital marketing trends is essential. These trends can help you stay ahead of the curve and ensure your marketing efforts are as effective as possible. So, what are some key digital marketing trends to watch...
The Reverse Search Engine for Advertisers Here is a shocking statistic: Only three companies – Google, Facebook, and Amazon – control almost 50% of total U.S. digital advertising revenue in 2022. As an advertiser, you are likely already using search and social as the core of your digital media strategy (Google & Amazon are considered a...
We at Tapstone have collectively spent decades and A LOT of time and money understanding (sometimes the hard way) what makes for a winning native campaign. When we started running our first campaigns almost a decade ago, we were one of the first in the native ad space. Tapstone even coined the term “Native-for-Direct-Response.†We...
Ever been curious about how the whole Tapstone team ‘came to be’ and why our clients love us so much? Check out this quick read from Voyage LA’s Inspiration Series. Always nice to get a little local recognition for the great work we do here at Tapstone and for the vision of our CEO, Jonathan...
If you’re reading this blog, you no doubt already know that Native Advertising is the fastest growing segment of digital advertising. But did you also know it is proving to be hugely successful for brands targeting Baby Boomers and Senior Audiences? Check out the full story from the expert Tapstone team (as published on Yahoo...
Mobile ad spending has been surging for the past few years. This probably doesn’t come as a huge surprise when you consider that smart phones, according to Adobe’s Digital Insights research and people with like, eyes and stuff, are the go-to device for getting online for most consumers. Despite this surge in ad spend, the...
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years. Native Advertising – advertising that takes on the look and feel of the site on which it is placed – has continued to eat away at failing traditional display advertising’s revenues to become the leading new digital advertising...
Here’s a quick breakdown of great article from our friends at Ad Week, outlining what we at Tapstone see and share with our clients everyday… (the full article is here) For anyone not yet in the know, Native Advertising is advertising that takes on the look and feel of its surrounding content and in doing...
A new study was released today by ad sales intelligence firm, MediaRadar, examining the trends of native advertising in 2016. The study analyzed thousands of native ads from nearly 13,000 brands over the course of last year and determined the business categories that were most eagerly using native advertising throughout the year. The study indicates...
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