EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take on the ˜Quick-Fire-Four to introduce himself.
What’s your role on the Tapstone team?
I wear two distinct but very integrated hats at Tapstone.
As a creative executive, I oversee a very talented creative staff. As the EVP of Sales & Marketing, I lead a team of highly experienced marketers responsible for driving Native for Performance content that converts.
My role includes interfacing and strategizing with clients and internal teams, while producing all the components of a successful performance campaign—from onboarding clients to content creation, to optimizing the perfect sales funnel for each client. I make it a point to ensure our ideas are always measured down to the last penny.
What’s your favorite part of the job?
Each client is unique, and so are their campaigns. My favorite part of the job is becoming a “consumer” and challenging our teams to dig deep to create solutions tailored to each client’s needs.
Why Native advertising?
In short, it allows me to combine two of my workplace passions: measurable results and creativity.
Native advertising is the closest thing to direct response marketing that the digital marketplace offers. It delivers clear, trackable results while allowing for creative flair in how content educates prospective customers.
That balance is what draws me to this work—and why it never gets old.
What do you enjoy in your spare time?
After a long day of being a creative mastermind, I enjoy listening to my latest audiobook during my (typically long) L.A. commute, and relaxing with my wife, Tanya, and our beloved dog, Jackie.
