TAPSTONE’S RESEARCH CAUTIONS ADVERTISERS THAT HEADLINES ALONE DO NOT SELL

Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...

TAPSTONE TEAM MEMBER PROFILE

EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take on the ‘Quick-Fire-Four’ to introduce himself… What’s your role on the Tapstone team? I wear two distinct, but very integrated hats at Tapstone. As a...

The Tapstone Summer Reading List

It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for a break from your day job, the Tapstone team’s reading recommendations for your summer vacation, are here to help get your reading list in order....

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