Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a way to track consumers from mobile browsers through to the apps they use. If Google can make this work it’ll help to solve one of...
Last week, Tapstone CEO Jonathan David joined with other ad tech industry leaders to discuss the state of the RTB industry, particularly the progress of mobile RTB and it’s readiness (or lack thereof) for real advertiser attention, at MediaPost’s OMMA RTB event. You can watch the full discussion here: http://www.ustream.tv/recorded/50481733
Check out this piece from the Bloomberg team detailing Facebook’s addition of a “buy†button, allowing users to shop directly from the site. At Tapstone we continually research new opportunities to help our advertisers generate the best possible returns, so we’ll be tracking this latest Facebook test program with interest. I expect what we’ll see...
Our Founder & CEO, Jonathan David, is looking forward to speaking at the OMMA Display conference on July 24th, here in our hometown of sunny Los Angeles. He’ll be speaking on the topic of mobile real-time bidding. Here’s the session synopsis: Is Mobile Real Time Ready For Prime Time? Like eyeballs and time spent, programmatic...
This week the nice folks at MediaPost’s Media Daily News published an article from Tapstone CEO, Jonathan David, sounding the alarm on fraud in the ad industry. Read it here: It’s no secret that there is a growing issue with fraudulent traffic, bots and other sources of phony traffic online, and that the ad industry...
Here’s the full interview between Jonathan David of Tapstone and Murray Newlands of The Mail: Tapstone is a brand new ad-tech company that seamlessly blends together a demand side platform, a data management platform, and a media agency to provide a complete end-to-end solution that combines proprietary data, technology, and personalized expertise to maximize return...
© 2024 Tapstone Holdings, LLC. All rights reserved | Privacy Policy | Terms of Service
