Nobody panic. But the holidays are right around the corner. Cue days and weeks of browsing the internet, the mall, the stars and anything else you can think of, in the hope of landing on just the right gift for that very special ad person in your life. Well, fret no more. Tapstone is here...
Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov 21st, in a purpose built marquee on Santa Monica Pier. Come and join him and hundreds of top tech speakers for riveting panel discussions, experiential...
Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on using the perfect blend of data, technology and human touch to deliver the best Return on Ad Spend with the least work possible on the...
In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital with total spend predicted to reach $168.4 billion by 2017 (Rnr Market Research; ‘2020 Foresight Report’). In our business, we’re not only seeing the financial...
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in to our schedules here is a five article, whistlestop tour of the conferences big themes. Five minutes of reading and you’ll feel like you were...
Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic — traffic that has not already been qualified with a direct site visit — I don’t necessarily think that open RTB exchanges have the quality of...
How Tapstone beefed up the sports nutrition brand’s digital ad results – from lightweight to ripped in less than a month. The Client: Sports Nutrition Brand – Force Factor Force Factor, a leading sports nutrition brand, delivers the best in sports nutrition with premium ingredients and expertly formulated supplements. Founded in 2009, the company won...
This week Apple unveiled its latest offering in the form of a wearable – the Apple Watch. Previous experience suggests that Apple could be the brand that brings this new technology to the mainstream. So as Apple fanboys, self-proclaimed tech lovers and early fashion adopters get excited about a new addition to their toy box,...
A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for our advertising clients here at Tapstone and to discuss the latest happenings in the ad tech industry. Here’s what Jonathan had to say about the...
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and the results achieved makes it possible to do that. Unfortunately, all that data can come with a downside – it can also get confusing and...
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