Why CPM Is Nearly Immeasurable For Performance Advertisers CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your…
The Reverse Search Engine for Advertisers Here is a shocking statistic: Only three companies – Google, Facebook, and Amazon – controlled almost 70% of total U.S. digital advertising revenue in…
We at Tapstone have collectively spent decades and A LOT of time and money understanding (sometimes the hard way) what makes for a winning native campaign. When we started…
It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and…
Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines…
Ever been curious about how the whole Tapstone team ‘came to be’ and why our clients love us so much? Check out this quick read from Voyage LA’s Inspiration Series….
If you’re reading this blog, you no doubt already know that Native Advertising is the fastest growing segment of digital advertising. But did you also know it is proving to…
Mobile ad spending has been surging for the past few years. This probably doesn’t come as a huge surprise when you consider that smart phones, according to Adobe’s Digital Insights…
Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is…
Welcome to a brand new year. Barely a week in to 2018 and we’ve all made our New Year’s Resolutions to start new habits and quit old ones, over in…