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VOYAGE LA THINKS WE’RE INSPIRING!
August 15, 2018
Ever been curious about how the whole Tapstone team ‘came to be’ and why our clients love us so much? Check out this quick read from Voyage LA’s Inspiration Series….
LATEST FROM OUR BLOG
Savvy Advertisers Reach Baby Boomers with Tapstone’s Approach to Native Media
June 20, 2018
If you’re reading this blog, you no doubt already know that Native Advertising is the fastest growing segment of digital advertising. But did you also know it is proving to…
Native Advertising Set to Rocket on Mobile by 2020
April 6, 2018
Mobile ad spending has been surging for the past few years. This probably doesn’t come as a huge surprise when you consider that smart phones, according to Adobe’s Digital Insights…
Digital Advertising vs. Traditional Advertising, Data & Decision Making: The Deloitte CMO Study Results
February 14, 2018
Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is…
Big Surprise… Content is Still King in 2018!
January 10, 2018
Welcome to a brand new year. Barely a week in to 2018 and we’ve all made our New Year’s Resolutions to start new habits and quit old ones, over in…
Next Year In Native
November 29, 2017
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years culminating in a strong 2017. Native Advertising – advertising that takes on the…
Most Unwanted: The Failure of Digital Display Advertising
October 25, 2017
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands…
TAPSTONE TEAM MEMBER PROFILE
October 25, 2017
EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take…
Why Programmatic (Display) Is Problematic
September 13, 2017
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…
Native by the Numbers: The Super-Growth Continues
August 2, 2017
The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading…