Are you struggling to increase the conversion rate of your website? Are you looking for ways to optimize your marketing strategies and boost your sales? Look no further! In this article, we will explore how you can harness the potential of machine learning to improve your conversion rate optimization. Machine learning is a powerful tool...
In the world of advertising technology, the application of artificial intelligence (AI) is revolutionizing the way we approach marketing. One of the most potent tools in our arsenal is predictive analytics, a process that uses AI to analyze data and make predictions about future events. This blog post will take a deep dive into how...
We explore how AI and ChatGPTÂ will change marketing and business as we know it. Artificial Intelligence (AI) and ChatGPT are two powerful tools that can work together to revolutionize internet advertising, media buying, and production processes. In a world where technology is continuously evolving, it’s no surprise that artificial intelligence (AI) is changing the marketing...
Learn What Strategies Are Working Best Right Now As we head into the new year, paying attention to the latest digital marketing trends is essential. These trends can help you stay ahead of the curve and ensure your marketing efforts are as effective as possible. So, what are some key digital marketing trends to watch...
In digital marketing, it’s essential to stay up to date on all the latest tools and techniques to improve performance and monetization. Post-cookie data is one area that can provide marketers with valuable insights into the target audience’s behavior. By understanding the different types of post-cookie data available, digital marketers can make more informed decisions...
There’s no doubt that cookies have become an increasingly controversial topic in recent years. With data breaches and privacy concerns on the rise, many people are starting to ask whether we need cookies anymore. And while there’s no easy answer to that question, there is one thing we can say: the cookieless future has never...
This is the second article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they impact your advertising strategy. Internet advertising spending is constantly increasing, leading to...
This is the first article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they affect your advertising strategy. At Tapstone, we live and breathe results, so...
Why CPM Is Nearly Immeasurable For Performance Advertisers CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your money and what you get for it. CPC is cost-per-click. You pay for clicks; ads shown to people who don’t click are free. CPM is cost per thousands...
The Reverse Search Engine for Advertisers Here is a shocking statistic: Only three companies – Google, Facebook, and Amazon – control almost 50% of total U.S. digital advertising revenue in 2022. As an advertiser, you are likely already using search and social as the core of your digital media strategy (Google & Amazon are considered a...
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