LATEST FROM OUR BLOG

Next Year In Native

Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years culminating in a strong 2017. Native Advertising – advertising that takes on the…

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TAPSTONE TEAM MEMBER PROFILE

EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take…

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Why Programmatic (Display) Is Problematic

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…

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Native Advertising & Big Data

Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native…

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When is a Native Ad Not Native?

It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that…

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The Tapstone Summer Reading List

It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for…

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