We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…
The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading…
At Tapstone, we pride ourselves on being able to see the future. When an advertiser comes to us to consider a Native Advertising campaign, we can predict, with uncanny accuracy,…
Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native…
It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that…
It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for…
Here’s a quick breakdown of great article from our friends at Ad Week, outlining what we at Tapstone see and share with our clients everyday… (the full article is here)…
Graphic Designer, Marissa Hoffman has been with the Tapstone team since its inception, way back in 2013. A born and raised LA girl, Marissa has a fine artist’s eye that keeps…
Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront…
… Native advertising delivers more positive response than traditional digital media. Why? Because it contributes value to the viewers’ online experience, by presenting relevant content that really reflects their enthusiasm,…