Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines…
Ever been curious about how the whole Tapstone team ‘came to be’ and why our clients love us so much? Check out this quick read from Voyage LA’s Inspiration Series….
If you’re reading this blog, you no doubt already know that Native Advertising is the fastest growing segment of digital advertising. But did you also know it is proving to…
Mobile ad spending has been surging for the past few years. This probably doesn’t come as a huge surprise when you consider that smart phones, according to Adobe’s Digital Insights…
Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is…
Welcome to a brand new year. Barely a week in to 2018 and we’ve all made our New Year’s Resolutions to start new habits and quit old ones, over in…
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years culminating in a strong 2017. Native Advertising – advertising that takes on the…
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands…
EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take…
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…