How Google Display Network Gets Advertising Past the Latest Ad Blocking Technology

This is the second article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they impact your advertising strategy. Internet advertising spending is constantly increasing, leading to...

The Pandemic Digital Marketing Paradox

It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and difficult to predict, it is essential to know that there are effective adjustments you can make to your digital marketing strategy during these unprecedented times....

Why Programmatic (Display) Is Problematic

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their dollars. As the Native advertising industry continues to grow at an impressive rate, research from Media Radar is showing the number of advertisers running programmatic ad...

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