This is the second article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they impact your advertising strategy. Internet advertising spending is constantly increasing, leading to...
This is the first article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they affect your advertising strategy. At Tapstone, we live and breathe results, so...
Why CPM Is Nearly Immeasurable For Performance Advertisers CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your money and what you get for it. CPC is cost-per-click. You pay for clicks; ads shown to people who don’t click are free. CPM is cost per thousands...
It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and difficult to predict, it is essential to know that there are effective adjustments you can make to your digital marketing strategy during these unprecedented times....
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands like Oral-B, Tide and Bounty – cut more than $100 million in marketing spend in that quarter with no negative impact on its business. Why...
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their dollars. As the Native advertising industry continues to grow at an impressive rate, research from Media Radar is showing the number of advertisers running programmatic ad...
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift in critical areas such as RTB, fraud prevention and measurement metrics. All factors considered, from both the buy and sell sides of the ad industry,...
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and the results achieved makes it possible to do that. Unfortunately, all that data can come with a downside – it can also get confusing and...
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