We at Tapstone have collectively spent decades and A LOT of time and money understanding (sometimes the hard way) what makes for a winning native campaign. When we started running our first campaigns almost a decade ago, we were one of the first in the native ad space. Tapstone even coined the term “Native-for-Direct-Response.†We...
It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and difficult to predict, it is essential to know that there are effective adjustments you can make to your digital marketing strategy during these unprecedented times....
Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...
Ever been curious about how the whole Tapstone team ‘came to be’ and why our clients love us so much? Check out this quick read from Voyage LA’s Inspiration Series. Always nice to get a little local recognition for the great work we do here at Tapstone and for the vision of our CEO, Jonathan...
If you’re reading this blog, you no doubt already know that Native Advertising is the fastest growing segment of digital advertising. But did you also know it is proving to be hugely successful for brands targeting Baby Boomers and Senior Audiences? Check out the full story from the expert Tapstone team (as published on Yahoo...
Mobile ad spending has been surging for the past few years. This probably doesn’t come as a huge surprise when you consider that smart phones, according to Adobe’s Digital Insights research and people with like, eyes and stuff, are the go-to device for getting online for most consumers. Despite this surge in ad spend, the...
Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is way up, traditional ad markets are flat as a pancake, and traditional advertising is still reporting a significant struggle to incorporate meaningful measurement techniques. Fortunately,...
Welcome to a brand new year. Barely a week into the new year, and we’ve all made our New Year’s Resolutions to start new habits and quit old ones; over in Vegas, the Consumer Electronics Show has been busy unveiling the exciting new technology marketers hope will win the hearts and minds of consumers, Twitter...
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years. Native Advertising – advertising that takes on the look and feel of the site on which it is placed – has continued to eat away at failing traditional display advertising’s revenues to become the leading new digital advertising...
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands like Oral-B, Tide and Bounty – cut more than $100 million in marketing spend in that quarter with no negative impact on its business. Why...
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