How Google Display Network Gets Advertising Past the Latest Ad Blocking Technology

This is the second article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they impact your advertising strategy. Internet advertising spending is constantly increasing, leading to...

TAPSTONE’S RESEARCH CAUTIONS ADVERTISERS THAT HEADLINES ALONE DO NOT SELL

Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...

Digital Advertising vs. Traditional Advertising, Data & Decision Making: The Deloitte CMO Study Results

Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is way up, traditional ad markets are flat as a pancake, and traditional advertising is still reporting a significant struggle to incorporate meaningful measurement techniques. Fortunately,...

Big Surprise… Content is Still King!

Welcome to a brand new year. Barely a week into the new year, and we’ve all made our New Year’s Resolutions to start new habits and quit old ones; over in Vegas, the Consumer Electronics Show has been busy unveiling the exciting new technology marketers hope will win the hearts and minds of consumers, Twitter...

Next Year In Native

Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years. Native Advertising – advertising that takes on the look and feel of the site on which it is placed – has continued to eat away at failing traditional display advertising’s revenues to become the leading new digital advertising...

Why Programmatic (Display) Is Problematic

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their dollars. As the Native advertising industry continues to grow at an impressive rate, research from Media Radar is showing the number of advertisers running programmatic ad...

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