It’s been a high-growth 2016 for the Native advertising industry, and here at Tapstone we’re looking forward to even more exciting developments in 2017. Here’s Tapstone’s founder and CEO, Jonathan David, predicting the major moves to look out for from the Native Advertising industry in the year ahead: “According to Business Insider, by 2021, 74...
Jonathan David, CEO and Founder of Tapstone, has overseen the development and delivery of more than 1,000 successful native ad campaigns to date. Here are his five simple steps to native campaign success, that you can get started on right now: Get Your Targeting On Point Goldilocks knew her stuff. She didn’t settle on anything...
This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek, reporter Garrett Stoane points out that this new service goes head to head with Google’s Shopping Ads (the visual ads that appear above search listings...
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift in critical areas such as RTB, fraud prevention and measurement metrics. All factors considered, from both the buy and sell sides of the ad industry,...
Nobody panic. But the holidays are right around the corner. Cue days and weeks of browsing the internet, the mall, the stars and anything else you can think of, in the hope of landing on just the right gift for that very special ad person in your life. Well, fret no more. Tapstone is here...
In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital with total spend predicted to reach $168.4 billion by 2017 (Rnr Market Research; ‘2020 Foresight Report’). In our business, we’re not only seeing the financial...
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