In 2014 and early 2015, Gartner placed Native Advertising at the peak of its Inflated Expectations section of its Digital Marketing Hype Cycle – which makes sense when you go back and look at some of the trade press coverage of Native back then: Nearly Two-Thirds of Marketers Plan to Increase Native-Ad Spending in 2015,...
Remember when TV advertising was King and you could generate the customer response you wanted through a simple ad in a national paper? No, neither do we. Traditional advertising is stagnant, if not yet in full decline, and it has been for years. Native for Direct Response advertising, the approach that Tapstone pioneered, is the...
This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek, reporter Garrett Stoane points out that this new service goes head to head with Google’s Shopping Ads (the visual ads that appear above search listings...
Virtual reality headsets Multiple VR headsets made appearances at CES this year with costs falling to a level that may start bringing the technology to the mainstream. And for brands it’s not just about gaming. Imagine being able to bring event experiences, sponsored by your brand, to your audience’s living room. Or being able to...
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift in critical areas such as RTB, fraud prevention and measurement metrics. All factors considered, from both the buy and sell sides of the ad industry,...
Nobody panic. But the holidays are right around the corner. Cue days and weeks of browsing the internet, the mall, the stars and anything else you can think of, in the hope of landing on just the right gift for that very special ad person in your life. Well, fret no more. Tapstone is here...
Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov 21st, in a purpose built marquee on Santa Monica Pier. Come and join him and hundreds of top tech speakers for riveting panel discussions, experiential...
Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on using the perfect blend of data, technology and human touch to deliver the best Return on Ad Spend with the least work possible on the...
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in to our schedules here is a five article, whistlestop tour of the conferences big themes. Five minutes of reading and you’ll feel like you were...
This week Apple unveiled its latest offering in the form of a wearable – the Apple Watch. Previous experience suggests that Apple could be the brand that brings this new technology to the mainstream. So as Apple fanboys, self-proclaimed tech lovers and early fashion adopters get excited about a new addition to their toy box,...
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