This is the first article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles,…
Why CPM Is Nearly Immeasurable For Performance Advertisers CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your…
It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and…
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands…
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift…
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and…