Performance Marketing

Why Programmatic (Display) Is Problematic

September 13, 2017

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…

Digital Advertising in 2015: What to Expect?

December 29, 2014

It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift…

5 Questions Advertisers Should Ask Their Media Agency to Safeguard Budget

August 22, 2014

Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and…