Category Archives: Performance Marketing

The Pandemic Digital Marketing Paradox

It’s no secret the COVID-19 pandemic has drastically altered our way of life. The same is true for how businesses think about their online presence. Although times seem uncertain and…

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Why Programmatic (Display) Is Problematic

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…

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