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Five Must-Read Advertising Week Articles
October 2, 2014
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in…
LATEST FROM OUR BLOG
Quitting Cold Traffic In RTB’s ‘Wild West’
September 25, 2014
Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic —…
Force Factor Muscles Up Its Digital Advertising
September 18, 2014
How Tapstone beefed up the sports nutrition brand’s digital ad results – from lightweight to ripped in less than a month. The Client: Sports Nutrition Brand – Force Factor Force…
Apple unveils Watch; Advertisers prepare for a ‘mobile-like’ learning curve
September 11, 2014
This week Apple unveiled its latest offering in the form of a wearable – the Apple Watch. Previous experience suggests that Apple could be the brand that brings this new…
socaltech interview with Tapstone CEO
August 28, 2014
A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for…
5 Questions Advertisers Should Ask Their Media Agency to Safeguard Budget
August 22, 2014
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and…
Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use
August 7, 2014
Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a…
Is Mobile Real Time Ready For Prime Time?
July 29, 2014
Last week, Tapstone CEO Jonathan David joined with other ad tech industry leaders to discuss the state of the RTB industry, particularly the progress of mobile RTB and it’s readiness…
Facebook Tests Button to Let People Shop From Its Website
July 19, 2014
Check out this piece from the Bloomberg team detailing Facebook’s addition of a “buy” button, allowing users to shop directly from the site. At Tapstone we continually research new opportunities…
Tapstone CEO to speak at OMMA DISPLAY in LA – Join Us!
July 10, 2014
Our Founder & CEO, Jonathan David, is looking forward to speaking at the OMMA Display conference on July 24th, here in our hometown of sunny Los Angeles. He’ll be speaking…