In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital…
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in…
Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic —…
How Tapstone beefed up the sports nutrition brand’s digital ad results – from lightweight to ripped in less than a month. The Client: Sports Nutrition Brand – Force Factor Force…
This week Apple unveiled its latest offering in the form of a wearable – the Apple Watch. Previous experience suggests that Apple could be the brand that brings this new…
A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for…
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and…
Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a…
Last week, Tapstone CEO Jonathan David joined with other ad tech industry leaders to discuss the state of the RTB industry, particularly the progress of mobile RTB and it’s readiness…
Check out this piece from the Bloomberg team detailing Facebook’s addition of a “buy” button, allowing users to shop directly from the site. At Tapstone we continually research new opportunities…