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Big Surprise… Content is Still King in 2018!
January 10, 2018
Welcome to a brand new year. Barely a week in to 2018 and we’ve all made our New Year’s Resolutions to start new habits and quit old ones, over in…
LATEST FROM OUR BLOG
Next Year In Native
November 29, 2017
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years culminating in a strong 2017. Native Advertising – advertising that takes on the…
Most Unwanted: The Failure of Digital Display Advertising
October 25, 2017
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands…
TAPSTONE TEAM MEMBER PROFILE
October 25, 2017
EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take…
Why Programmatic (Display) Is Problematic
September 13, 2017
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…
Native by the Numbers: The Super-Growth Continues
August 2, 2017
The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading…
How Tapstone Predicts Future Performance: One Native Advertising Campaign at a Time
June 21, 2017
At Tapstone, we pride ourselves on being able to see the future. When an advertiser comes to us to consider a Native Advertising campaign, we can predict, with uncanny accuracy,…
Native Advertising & Big Data
May 24, 2017
Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native…
When is a Native Ad Not Native?
May 10, 2017
It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that…
The Tapstone Summer Reading List
April 26, 2017
It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for…