Ad TechCompany NewsInterviewsNative advertisingTAPSTONE’S RESEARCH CAUTIONS ADVERTISERS THAT HEADLINES ALONE DO NOT SELL
Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...