This is the second article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they impact your advertising strategy. Internet advertising spending is constantly increasing, leading to...
This is the first article in a series where we will be discussing the various digital platforms and their relationship to native direct response advertising. Over the next several articles, we will highlight the top digital advertising platforms and networks and how they affect your advertising strategy. At Tapstone, we live and breathe results, so...
The Reverse Search Engine for Advertisers Here is a shocking statistic: Only three companies – Google, Facebook, and Amazon – control almost 50% of total U.S. digital advertising revenue in 2022. As an advertiser, you are likely already using search and social as the core of your digital media strategy (Google & Amazon are considered a...
We at Tapstone have collectively spent decades and A LOT of time and money understanding (sometimes the hard way) what makes for a winning native campaign. When we started running our first campaigns almost a decade ago, we were one of the first in the native ad space. Tapstone even coined the term “Native-for-Direct-Response.†We...
Research shows long-form content, not ‘snappy’ headlines, to be the surprising sales generator in the current ‘short-attention-span’ world. Tapstone, the pioneer of Native for Direct Response, warned advertisers that headlines alone won’t boost their bottom line. Tapstone’s research shows that despite the current day focus on social media and ‘less is more’ design, long-form advertising formats...
Deloitte’s biannual CMO Survey was published again this week, sharing the priorities and concerns of 2,800 marketing leaders across a wide variety of industries. In short, digital ad spending is way up, traditional ad markets are flat as a pancake, and traditional advertising is still reporting a significant struggle to incorporate meaningful measurement techniques. Fortunately,...
Welcome to a brand new year. Barely a week into the new year, and we’ve all made our New Year’s Resolutions to start new habits and quit old ones; over in Vegas, the Consumer Electronics Show has been busy unveiling the exciting new technology marketers hope will win the hearts and minds of consumers, Twitter...
Native Advertising’s popularity with consumers and advertisers alike has been rapidly growing over the past few years. Native Advertising – advertising that takes on the look and feel of the site on which it is placed – has continued to eat away at failing traditional display advertising’s revenues to become the leading new digital advertising...
In June this year, Proctor & Gamble, like many other businesses large and small, cut their spending on digital advertising – specifically traditional display. The company – owner of brands like Oral-B, Tide and Bounty – cut more than $100 million in marketing spend in that quarter with no negative impact on its business. Why...
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their dollars. As the Native advertising industry continues to grow at an impressive rate, research from Media Radar is showing the number of advertisers running programmatic ad...
© 2024 Tapstone Holdings, LLC. All rights reserved | Privacy Policy | Terms of Service
