Native by the Numbers: The Super-Growth Continues

The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading it! Last year, the Business Intelligence team predicted that by 2021, native ad revenue will account for 74 percent of the total US display ad...

Native Advertising & Big Data

Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native ads 20% to 60% more than they do with standard banner ads. Here’s the full article: How Big Data Analytics are Empowering Customer’s Acquisition in...

When is a Native Ad Not Native?

It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that drove respondents to use ad blocking, were the interruptive ad formats, such as non-skippable video and auto-play audio. Ughhh, they’re the worst aren’t they?! It’s...

The Major Benefits of Native Advertising

Here’s a quick breakdown of great article from our friends at Ad Week, outlining what we at Tapstone see and share with our clients everyday… (the full article is here) For anyone not yet in the know, Native Advertising is advertising that takes on the look and feel of its surrounding content and in doing...

Native: The Growth Continues

Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront of the digital display industry, and ultimately account for $20 billion dollars of budget spend. The Tapstone team, led by CEO Jonathan David, was seeing...

Forbes Agrees With Us

… Native advertising delivers more positive response than traditional digital media. Why? Because it contributes value to the viewers’ online experience, by presenting relevant content that really reflects their enthusiasm, while not interrupting the online experience with clunky pop ups and irrelevant offers. Here’s the full Forbes article from contributor Kelly Ehlers: Stay Ahead Of...

Is there anything Native can’t do?!

Here’s something we just had to share with you – the Native Advertising Institute (NAI) recently published the results of a research project assessing the impact of native advertising campaigns on more than 8000 consumers. You can check out the key findings from article below, or visit the NAI website for the full info, but...

Native Advertising Seeks Committed Relationship

The very latest eMarketer research on Native advertising adoption is out, and it shows that advertisers continue to flock to the Native medium. However, levels of more mature, mainstream adoption have remained steady between 2015 and 2016. What does that mean? These findings from eMarketer suggest that the Native appeal to new media buyers continues...

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