Category Archives: Native advertising

Why Programmatic (Display) Is Problematic

We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their…

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Native Advertising & Big Data

Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native…

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When is a Native Ad Not Native?

It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that…

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Tapstone Team Member Profile

Graphic Designer, Marissa Hoffman has been with the Tapstone team since its inception, way back in 2013. A born and raised LA girl, Marissa has a fine artist’s eye that keeps…

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Native: The Growth Continues

Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront…

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Forbes Agrees With Us

… Native advertising delivers more positive response than traditional digital media. Why? Because it contributes value to the viewers’ online experience, by presenting relevant content that really reflects their enthusiasm,…

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