The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading it! Last year, the Business Intelligence team predicted that by 2021, native ad revenue will account for 74 percent of the total US display ad...

At Tapstone, we pride ourselves on being able to see the future. When an advertiser comes to us to consider a Native Advertising campaign, we can predict, with uncanny accuracy, the outcome of that campaign, before it’s even been developed. How, you ask? Is the Tapstone team clairvoyant? Read tea leaves? Perhaps we have a...

Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native ads 20% to 60% more than they do with standard banner ads. Here’s the full article: How Big Data Analytics are Empowering Customer’s Acquisition in...

Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront of the digital display industry, and ultimately account for $20 billion dollars of budget spend. The Tapstone team, led by CEO Jonathan David, was seeing...

Here’s something we just had to share with you – the Native Advertising Institute (NAI) recently published the results of a research project assessing the impact of native advertising campaigns on more than 8000 consumers. You can check out the key findings from article below, or visit the NAI website for the full info, but...