The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading it! Last year, the Business Intelligence team predicted that by 2021, native ad revenue will account for 74 percent of the total US display ad...
At Tapstone, we pride ourselves on being able to see the future. When an advertiser comes to us to consider a Native Advertising campaign, we can predict, with uncanny accuracy, the outcome of that campaign, before it’s even been developed. How, you ask? Is the Tapstone team clairvoyant? Read tea leaves? Perhaps we have a...
Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native ads 20% to 60% more than they do with standard banner ads. Here’s the full article: How Big Data Analytics are Empowering Customer’s Acquisition in...
It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that drove respondents to use ad blocking, were the interruptive ad formats, such as non-skippable video and auto-play audio. Ughhh, they’re the worst aren’t they?! It’s...
It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for a break from your day job, the Tapstone team’s reading recommendations for your summer vacation, are here to help get your reading list in order....
Here’s a quick breakdown of great article from our friends at Ad Week, outlining what we at Tapstone see and share with our clients everyday… (the full article is here) For anyone not yet in the know, Native Advertising is advertising that takes on the look and feel of its surrounding content and in doing...
Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront of the digital display industry, and ultimately account for $20 billion dollars of budget spend. The Tapstone team, led by CEO Jonathan David, was seeing...
… Native advertising delivers more positive response than traditional digital media. Why? Because it contributes value to the viewers’ online experience, by presenting relevant content that really reflects their enthusiasm, while not interrupting the online experience with clunky pop ups and irrelevant offers. Here’s the full Forbes article from contributor Kelly Ehlers: Stay Ahead Of...
A new study was released today by ad sales intelligence firm, MediaRadar, examining the trends of native advertising in 2016. The study analyzed thousands of native ads from nearly 13,000 brands over the course of last year and determined the business categories that were most eagerly using native advertising throughout the year. The study indicates...
Here’s something we just had to share with you – the Native Advertising Institute (NAI) recently published the results of a research project assessing the impact of native advertising campaigns on more than 8000 consumers. You can check out the key findings from article below, or visit the NAI website for the full info, but...
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