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Tech Week LA: Nov 17-23 2014
November 13, 2014
Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov…
LATEST FROM OUR BLOG
Help Us, Help You
October 30, 2014
Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on…
Financial Services Industry predicted to reach $168 billion in digital ad spend by 2017
October 16, 2014
In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital…
Five Must-Read Advertising Week Articles
October 2, 2014
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in…
Quitting Cold Traffic In RTB’s ‘Wild West’
September 25, 2014
Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic —…
Force Factor Muscles Up Its Digital Advertising
September 18, 2014
How Tapstone beefed up the sports nutrition brand’s digital ad results – from lightweight to ripped in less than a month. The Client: Sports Nutrition Brand – Force Factor Force…
Apple unveils Watch; Advertisers prepare for a ‘mobile-like’ learning curve
September 11, 2014
This week Apple unveiled its latest offering in the form of a wearable – the Apple Watch. Previous experience suggests that Apple could be the brand that brings this new…
socaltech interview with Tapstone CEO
August 28, 2014
A couple of weeks ago our CEO, Jonathan David, had the pleasure of sitting down with Benjamin F. Kuo of socaltech to talk about the amazing work we do for…
5 Questions Advertisers Should Ask Their Media Agency to Safeguard Budget
August 22, 2014
Savvy advertisers want to be certain their media agencies are delivering the best ‘bang for buck’. The sheer volume of data available about our digital ad buys, consumer behavior and…
Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use
August 7, 2014
Tim Peterson over at Ad Age has clearly been keeping his ear close to the ground – he’s heard whispers from those in the know that Google is testing a…