In 2014 and early 2015, Gartner placed Native Advertising at the peak of its Inflated Expectations section of its Digital Marketing Hype Cycle – which makes sense when you go…
Remember when TV advertising was King and you could generate the customer response you wanted through a simple ad in a national paper? No, neither do we. Traditional advertising is…
This week, Tapstone announced that Gavin Ballas has joined the executive management team as EVP of Business Development. Gavin brings almost 20 years of TV and Radio success to the…
This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek,…
Virtual reality headsets Multiple VR headsets made appearances at CES this year with costs falling to a level that may start bringing the technology to the mainstream. And for brands…
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift…
Nobody panic. But the holidays are right around the corner. Cue days and weeks of browsing the internet, the mall, the stars and anything else you can think of, in…
Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov…
Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on…
In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital…