This week Facebook unveiled its new product ad formats which use the targeting and personal interest data of Facebook users to serve retailer product ad’s to a primed audience. AdWeek,…
Virtual reality headsets Multiple VR headsets made appearances at CES this year with costs falling to a level that may start bringing the technology to the mainstream. And for brands…
It’s been a busy year for the digital ad industry and from my vantage point as CEO of Tapstone, I have seen both the publisher and the marketer perspectives shift…
Nobody panic. But the holidays are right around the corner. Cue days and weeks of browsing the internet, the mall, the stars and anything else you can think of, in…
Join Tapstone CEO, Jonathan David, at Tech Week LA next week, Nov 17th – 23rd 2014 Jonathan will be hosting the second day of Tech Week’s conference on Friday Nov…
Please complete our ‘industry pain points’ survey. Tapstone is dedicated to making the delivery of successful digital advertising campaigns a simple and painless process for all. We pride ourselves on…
In recent months we’ve seen the financial services industry pivot toward digital advertising in response to diminishing returns from more traditional approaches. The industry is putting significant budget behind digital…
Advertising Week, the annual gathering of the ad industry, draws to a close for the hundreds of execs in NYC tomorrow. For those of us that couldn’t cram it in…
Last week, Mediapost‘s Tyler Loechner got the lowdown on the RTB marketplace from Tapstone CEO, Jonathan David. We’d love to hear your responses: “If you’re dealing with cold traffic —…
How Tapstone beefed up the sports nutrition brand’s digital ad results – from lightweight to ripped in less than a month. The Client: Sports Nutrition Brand – Force Factor Force…