EVP of Sales & Marketing, Andrew Steiner joined the Tapstone team in 2016. An advertising industry veteran and master of all things marketing, we thought it only right that Andrew take on the ˜Quick-Fire-Four to introduce himself. What’s your role on the Tapstone team? I wear two distinct but very integrated hats at Tapstone. As...
We’ve been saying it for years – programmatic display is a flawed, under-performing system for direct response advertisers, and this year, advertisers have been ‘voting with their feet’ and their dollars. As the Native advertising industry continues to grow at an impressive rate, research from Media Radar is showing the number of advertisers running programmatic ad...
The research team over at Business Intelligence has been keeping a close eye on the growth of the Native Advertising market for almost as long as Tapstone has been leading it! Last year, the Business Intelligence team predicted that by 2021, native ad revenue will account for 74 percent of the total US display ad...
At Tapstone, we pride ourselves on being able to see the future. When an advertiser comes to us to consider a Native Advertising campaign, we can predict, with uncanny accuracy, the outcome of that campaign, before it’s even been developed. How, you ask? Is the Tapstone team clairvoyant? Read tea leaves? Perhaps we have a...
Here’s an interesting look at how big data can further drive the success of Native advertising, from the team at www.customerthink.com. The major takeaway? Consumers interact with well targeted native ads 20% to 60% more than they do with standard banner ads. Here’s the full article: How Big Data Analytics are Empowering Customer’s Acquisition in...
It’s already well documented that the use of ad blocking technology is on the rise, and PageFair’s 2017 survey on ad blocking concluded that the ‘worst offenders’, the ads that drove respondents to use ad blocking, were the interruptive ad formats, such as non-skippable video and auto-play audio. Ughhh, they’re the worst aren’t they?! It’s...
It’s official – it’s nearly summer time (to be honest, when isn’t it in California!?) and as ever, the Tapstone Team is one step ahead… So when you’re ready for a break from your day job, the Tapstone team’s reading recommendations for your summer vacation, are here to help get your reading list in order....
Here’s a quick breakdown of great article from our friends at Ad Week, outlining what we at Tapstone see and share with our clients everyday… (the full article is here) For anyone not yet in the know, Native Advertising is advertising that takes on the look and feel of its surrounding content and in doing...
Well, that didn’t take long! Late last year, Tapstone HQ was abuzz about a new research report from eMarketer, predicting that in 2017, Native Advertising would rocket to the forefront of the digital display industry, and ultimately account for $20 billion dollars of budget spend. The Tapstone team, led by CEO Jonathan David, was seeing...
… Native advertising delivers more positive response than traditional digital media. Why? Because it contributes value to the viewers’ online experience, by presenting relevant content that really reflects their enthusiasm, while not interrupting the online experience with clunky pop ups and irrelevant offers. Here’s the full Forbes article from contributor Kelly Ehlers: Stay Ahead Of...
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